Jeroen van den Berg, The Asia Case Research Centre of HKU Business School

Jeroen has been working in case development for nearly 20 years, with six years at HKUST Business School and the remainder at The Asia Case Research Centre of HKU Business School, where he is the assistant director managing the Centre’s day-to-day affairs. He also lectures part-time for the business school’s Department of Management and Strategy. Prior to his academic career, he worked for 10 years in various roles ranging from medical publishing to wealth management.
Jeroen has written numerous cases in strategy, finance, and law. He led the development of hundreds of case studies from inception to publication, which have sold well over one and a half million copies. For the development of these case studies, he has collaborated closely with leading companies across the region. He regularly teaches case writing workshops and has authored a book with Fudan University Press titled: "Dealing with Case Studies: A Practical Guide to Understanding, Preparing, Writing, and Presenting Business Case Studies." He also organizes the world’s largest case competition for undergraduate students, sponsored by HSBC.
Jeroen holds a BSc and MSc degree in Business Economics from The University of Amsterdam and an LLM in Corporate and Financial Law from The University of Hong Kong.