Prof. Gyung Yeol Yang, Nagoya University of Commerce & Business

Gyung was born and raised in Korea and earned his bachelor’s degree from Yonsei University. He later completed an MBA at the University of Wisconsin-Madison and a DBA from the City University of Hong Kong. His main research interests are in the field of marketing, especially exploring the connection between technology and marketing.  

Before joining NUCB, Gyung built a career in the marketing industry, working with some of the most well-known advertising agencies. He served as Managing Director of ADK Korea and Cheil Hong Kong (Cheil being a Samsung Group company), and he also worked as a Senior Manager at Samsung’s Global Marketing Operation. These roles allowed him to gain experience in almost every aspect of marketing, including marketing strategy, campaigns, sales promotion, CRM, and event management.  
Throughout his career, he has developed management and entrepreneurial skills by working in diverse markets like Seoul, Hong Kong, and Tokyo. His practical experience shapes his teaching and research.  

In 2021, Gyung published a book titled “Digital Transformation Marketing” focusing on the impact of digitalization on marketing practices. His latest academic paper, published in 2024 in the ‘International Journal of Technology and Human Interaction’ is titled “Evaluating the Effectiveness of Recommendation Engines on Customer Experience Across Product Categories.”  

Gyung believes in bridging theory and practice to understand marketing’s evolving role in a tech-driven world.