Keynote Speakers
1. Prof. Paul Beamish, Ivey Business School
Prof. Paul Beamish is Professor of International Business at the Ivey Business School, Western University, London, Canada. He has received numerous research awards including the 2017 PWC Eminent Scholar in International Management Award from the AOM. There are over 48,000 Google Scholar citations to his research. He served as Editor-in-Chief of Journal of International Business Studies from 1993-97, is a Fellow of the Royal Society of Canada, and past Dean of the Fellows of the Academy of International Business. He has supervised 36 PhD dissertations: over a third have received major international recognitions. His occasional consulting, management training, joint venture facilitation, and joint venture expert witness activities have been in both the public and private sector in over a dozen countries.
Paul worked for Procter and Gamble and Wilfrid Laurier University before joining Ivey’s faculty in 1987. From 1999-2004 he served as Associate Dean Research. Until early 2016, Beamish also had responsibility for Ivey Publishing. Paul is a strong advocate of the case method. Many of his 165 cases have won awards, and over 100 have been translated into one or more languages. Over 4.5 million copies of his cases have been studied worldwide. In 2012, he received the International Management Outstanding Educator Award from the AOM, and in 2021 the Case Centre’s “Outstanding Contribution to the Case Method Award”. In 2010, Paul established the 39 Country Initiative. It allows universities in the world’s 46 poorest countries to use Ivey cases at no cost.
2. Prof. Shameen Prashantham, China Europe International Business School
Prof. Shameen Prashantham is Professor of International Business and Strategy and Associate Dean (Africa) at CEIBS. He served as Associate Dean and MBA Director from October 2020 to September 2024. Prior to joining CEIBS, he taught at Nottingham University Business School China and the University of Glasgow, and pursued doctoral and post-doctoral research at the University of Strathclyde in Glasgow. He is best known for his work on partnering between large corporations and startups, which he describes as “dancing with gorillas,” a focus that developed from his research on new venture internationalisation. His research also addresses strategy-as-practice and partnerships that contribute to the UN Sustainable Development Goals. His book, Gorillas Can Dance: Lessons from Microsoft and Other Corporations on Partnering with Startups, offers managers guidance on why, where, and how large corporations can collaborate with startups to improve innovation. His academic work has appeared in journals including Entrepreneurship Theory & Practice, Journal of Business Venturing, Journal of International Business Studies, Journal of Management Studies, and Organization Studies. He holds a PhD and MSc from the University of Strathclyde and a BA from Loyola College, University of Madras.
3. Dr Patrick Tan Siong Kuan, Singapore Management University
Dr Patrick Tan is an academic with more than 25 years of leadership experience in banking and insurance across the Asia-Pacific region. He transitioned to academia in 2017 and currently teaches strategy, innovation, strategic risks and opportunity management, managing strategic change, digital transformation, and corporate entrepreneurship across undergraduate, postgraduate, executive education, and leadership development programmes. He has held senior regional and country leadership roles at AXA Insurance, ANZ Bank, NTUC Income, Cigna International, and OCBC Bank, with experience leading P&Ls, launching new markets and products, and transforming traditional business models into digital-first ecosystems. At SMU, he has served as Senior Lecturer since July 2019 and was Academic Director of the International Trading Institute from 2021 to 2023. He has also conducted leadership and executive development programmes for organisations such as the Singapore Institute of Directors, FWD Insurance, Great Eastern Insurance Group, MINDEF, Civil Service College, and the Building and Construction Authority. His publications and applied research include a case on ExxonMobil and net zero, a Singapore Maritime Institute benchmarking study, and work on experiential approaches to strategy formulation. He holds a PhD from Singapore Management University, an MBA from Henley Management College, University of Reading, a Bachelor of Business from the University of Southern Queensland, and is a Chartered Insurer and Fellow of the Chartered Insurance Institute (UK).
4. Prof. Jochen Wirtz, National University of Singapore
Prof. Jochen Wirtz is Vice Dean of MBA Programmes and Professor of Marketing at NUS Business School, National University of Singapore. He is a leading authority on service marketing and management, with research and teaching spanning service strategy, customer experience, service innovation, intelligent automation, AI and robotics, platform business models, corporate digital governance, and cost-effective service excellence. He is an international fellow of the Service Research Center at Karlstad University, an Academic Scholar at the Cornell Institute for Healthy Futures at Cornell University, and a Global Faculty member of the Center for Services Leadership at Arizona State University.
He previously served as founding director of the UCLA–NUS Executive MBA Programme, Associate Fellow at Saïd Business School, University of Oxford, and founding member of the NUS Teaching Academy. Professor Wirtz holds a PhD in services marketing from London Business School and has produced more than 200 publications and more than 20 books, including Services Marketing: People, Technology, Strategy, Essentials of Services Marketing, and Intelligent Automation. His services marketing textbooks have been translated or adapted for more than 26 countries and regions and have sold more than one million copies. He has received more than 60 awards for research and teaching, including the Christopher Lovelock Career Contributions to the Services Discipline Award, the Academy of Marketing Science Outstanding Marketing Teacher Award, and NUS’s Outstanding Educator Award. He has also worked with consulting firms and service organisations globally, including Accenture, Arthur D. Little, and KPMG, and has been involved in start-ups such as Dataswyft and TranscribeMe.
5. Prof. Feng Zhu, Harvard Business School
Prof. Feng Zhu is the Harry E. Figgie, Jr. Professor of Business Administration at Harvard Business School. He leads the Platform Lab within the Harvard Business School AI Institute and co-chairs the Harvard Business Analytics Program. He is also a faculty associate at Harvard’s Fairbank Center for Chinese Studies. His expertise spans platform strategy, digital innovation and transformation, competitive strategy, and business model innovation. His research and teaching examine how firms create and capture value in technology-enabled environments, how digital platforms compete, and why some platforms thrive while others struggle despite scale advantages.
* Speakers are listed in alphabetical order of surnames
Conference Speakers
1. Dr Scott Andrews, University of Worcester
Dr Scott Andrews is Head of Worcester Business School and Principal Lecturer in Leadership and Business at the University of Worcester. He is a Senior Fellow of the Higher Education Academy and a Chartered Manager and was awarded the Chartered Management Institute’s Champion of the Year Award in 2022. His research interests are in leadership and management education, with a particular focus on participant-centred learning and the case study method. He leads the Participant Centred Learning in Management Education Research Group and is the author of The Case Study Companion: Teaching, Learning and Writing Business Case Studies, published by Routledge. Scott has been lecturing and researching since 1996, has previously worked at the Royal Agricultural University, Cardiff University, and the Open University, and has led more than 150 international educational programmes in over 30 countries.
2. Prof. Shimin Chen, China Europe International Business School
Prof. Chen Shimin is the Zhu Xiaoming Chair in Accounting and Associate Dean and Director of the Case Center at China Europe International Business School (CEIBS). He is an award-winning case author, seasoned case teacher, and prominent ambassador for the case method, with more than 30 years of teaching experience across degree and executive education programmes in China, Hong Kong SAR, and the United States. In 2024, he received The Case Centre’s Outstanding Contribution to the Case Method Award, becoming the first person from China to receive this honour. Under his leadership as Director of the CEIBS Case Center since 2016, the volume, quality, and impact of CEIBS cases have grown significantly. CEIBS now develops roughly 100 new cases annually and distributes selected cases through Harvard Business Publishing Education, Ivey Publishing, and The Case Centre. Prof. Chen has also helped advance China-focused case development through ChinaCases.Org, which has operated since 2013 with support from the Shanghai Municipal Education Commission and other leading business schools in Shanghai; by the end of 2023, the library had collected 2,763 cases. His broader academic background includes previous roles as Associate Dean for MBA at CEIBS and Associate Head at the School of Accounting and Finance, Hong Kong Polytechnic University. He holds a PhD from the University of Georgia, is a Certified Management Accountant in the United States, and serves as an independent director of listed companies in Hong Kong and mainland China.
3. Dr Justin Law, The Hong Kong Polytechnic University
Dr Justin Law is an Associate Head (Teaching) and Senior Lecturer at the School of Accounting and Finance of PolyU Faculty of Business at The Hong Kong Polytechnic University. He currently holds multiple roles in both the School and Faculty. He serves as the director of the Faculty of Business Case Consortium. He also holds positions as the Programme Director for the MBA programme and Deputy Programme Director for the Master of Science in Accounting and Finance Analytics Programme. With over 20 years of experience, Dr Law has extensive expertise in teaching with the case method, specializing in financial strategy, business valuation, financial statement analysis, management accounting, and management control systems at the postgraduate level.
Dr Law has received awards from the CEIBS Global Contest for the Best China-Focused Cases. These award-winning cases have also been published in international case libraries, including the CEIBS case library, the Harvard Business Publishing case library, the Ivey School of Business case library, and The Case Centre case library in the UK.
In the realm of research, Dr Law focuses on various aspects of accounting and finance, including executive compensation, corporate divestitures, CEO turnover, corporate governance, and labor unions. His research articles have been published in esteemed journals such as the Journal of Management Accounting Research and the Journal of Accounting and Public Policy.
4. Prof. Jianping Liang, Sun Yat-sen University
Prof. Jianping Liang is an Associate Professor under the “Top 100 Talents Program” and a doctoral supervisor at the School of Business, Sun Yat-sen University. He is Director and Principal Investigator of the Chan Sui-Kau Asia Pacific Case Development and Research Center and Deputy Director of the Teaching and Research Office in Marketing. He also serves as Associate Editor of the Asian Case Research Journal. He holds a PhD in Business Administration from Ivey Business School in Canada and has studied at Harvard Business School, the Ross School of Business at the University of Michigan, and Babson Business School. His research fields include cognition and emotion, prosocial behaviour, brand management, innovation diffusion, and cultural influence. His publications have appeared in journals including the Journal of Consumer Psychology, Internet Research, Journal of Product & Brand Management and Journal of Consumer Behaviour.
5. Ms Candis McInnes, Ivey Publishing
Ms Candis McInnes, Executive Director at Ivey Publishing within the Ivey School of Business, leverages over twenty-five years of experience in sales, customer experience, market research, and brand management. Guiding a dynamic team, she spearheads publishing, product development, marketing, and customer support while nurturing global collaborations with faculty and authors worldwide. Candis passionately advocates for the case method's influence on learning outcomes and champions experiential learning.
Beyond her role, Candis mentors at Women in Communications and Technology Mentor Circles and serves on the board at Nova Vita Domestic Violence Prevention Services, showcasing her commitment to guiding future leaders and supporting community welfare. Her commitment to progress and influential leadership extends from academia to broader societal engagement.
6. Ms Antoinette Mills, The Case Centre
Ms Antoinette Mills joined The Case Centre in 1997, initially managing the events programme, which included organising case workshops and conferences worldwide. As Director of Communications, Antoinette oversees all of The Case Centre’s communications and marketing activities and edits the monthly Connect newsletter. She also serves as Handling Editor of Case Focus: The Journal of Business & Management Teaching Cases, Middle East and Africa Edition.
Antoinette represents The Case Centre at conferences and awards presentations globally. Since 2018, she has hosted a wide range of webinars for The Case Centre, collaborating with partners such as Brands Whisper'g, IE Publishing, the INSEAD Blue Ocean Strategy Institute, and LiveCase. She also hosts the annual Case Forum. As a member of The Case Centre's senior leadership team, Antoinette plays an active role in shaping the organisation’s strategy.
7. Prof. Subhadip Roy, Indian Institute of Management Ahmedabad
Prof. Subhadip Roy is a marketing scholar at the Indian Institute of Management Ahmedabad. His teaching includes Marketing Management, and his research interests include celebrity endorsements, brand management, advertising, social media advertising, and branding. Before joining IIMA, he held academic roles at the Indian Institute of Management Udaipur and IBS Hyderabad, and was a visiting scholar at the University of Toledo. He holds a Ph.D. from ICFAI University, Dehradun, an MBM from the University of Calcutta, and a B.Sc. in Economics (Hons.) from the University of Calcutta.
8. Prof. Sia Siew Kien, Nanyang Technological University
Prof. Sia Siew Kien is an information systems scholar in the Division of Information Technology and Operations Management at Nanyang Business School, NTU Singapore. His areas of teaching, research, and consulting expertise are in process redesign, enterprise systems, digital disruption, digital and AI-powered transformation. He examines business best practices in global and Asian organizations on the strategic role of digitalization in enabling enterprise transformations and industry disruptions. He has published many award-winning teaching cases as well as well-cited journal articles in leading international journals. He won the NBS Business Teacher of the Year for 2017 as well as the 2010 Koh Boon Hwee “Inspiring Teacher” award in NTU. He was also the Associate Dean for Graduate Studies for Nanyang Business School from 2019 to 2023, providing leadership and strategic oversight in driving the expansion and the quality of the MBA and MSc programmes. He is now the Director of Asian Business Case Centre (ABCC) and is actively pushing the development of innovative Asian cases, as a way of capturing dynamic business issues and contemporary best practices. He is also the Associate Vice President (Lifelong Learning and Continuing Education) to help to drive NTU’s expansion along this direction to reskill and upskill our workforce and prepare our graduates to learn and enrich themselves for the future.
9. Ms Netta Sjafei, Indonesia Center for Case Studies and Innovation
Ms Netta Sjafei is Director of the Indonesia Center for Case Studies and Innovation. She is a consultant in curriculum development for executive education and a promoter of the case study method in business and public policy. In cooperation with The Case Centre, UK, she develops and executes capacity-building programmes for corporate universities and public policy analyst education, including case study writing for public policy analysts in Indonesia. She has more than 20 years of multinational corporate experience in banking, multi-finance, marketing, communications, branding, and management education. Her previous roles include Head of Binus Case Center at Binus Business School, VP Head of Marketing and Corporate Communication at Sun Life Financial Indonesia, Head of the International Business Administration Department at Swiss German University, and VP Communications and Branding at GE Consumer Finance Indonesia. She holds an MBA from IPMI Business School and completed executive education in strategic management and marketing at The University of Western Australia.
10. Dr William Wei, Vice President, North American Case Research Association and Professor, Algoma University
Professor William Wei has held several key administrative roles at Canadian universities, including Dean, Associate Dean, Research Institute Director, and Department Chair. He serves as Vice President, External, of the North American Case Research Association (NACRA) and President of the International Case Research Association (ICRA). In 2009, he established the Ivey-MacEwan co-branded business case collection; in 2018, he founded the Case in Chinese Language Track at the 60th annual NACRA conference; in 2024, he introduced the Case Debate method; and in 2025, he established the ICRA case collection distributed through Ivey Publishing. Dr. Wei is a graduate of the Ivey Leadership Program and the Harvard Kennedy School Executive Programs. He sits on the advisory board of the Emerging Markets Case Studies journal. Over the past two decades, he has published more than 50 business cases through Ivey Publishing and Harvard Business Publishing. His research has appeared in leading academic journals, including the International Journal of Operations and Production Management, the International Journal of Productivity and Performance Management, the International Journal of Emerging Markets, and the Project Management Journal. He also holds the ICD.D designation from the Institute of Corporate Directors–Rotman Directors Education Program and is a Registered Professional Accountant with the Society of Professional Accountants of Canada.
* Speakers are listed in alphabetical order of surnames