Organising Committee

Prof. Shimin Chen, China Europe International Business School

Dr Justin Law, PolyU Business School Case Centre, The Hong Kong Polytechnic University

Prof. Siew Kien Sia, Nanyang Business School, Nanyang Technological University

* Committee members are listed in alphabetical order of surnames

Organisers

PolyU Business School Case Centre, PolyU Business School, The Hong Kong Polytechnic University

PolyU Business School (PBS), is a world-class institution offering top-quality academic programmes and spearheading cutting-edge research in business and related disciplines. Dedicated to the pursuit of Innovation-driven Education and Scholarship (IDEAS), PBS works closely with stakeholders to create sustainable positive societal impact, with a focus on Hong Kong and the Greater Bay Area. Through academic programmes, strategic partnerships, and strong engagement with industry and the professional community, PBS strives to share knowledge and technology with the broader society.

The PolyU Business School Case Centre (PBSCC) is set up to promote business education through developing high-quality business cases studies and technical briefs on latest business issues and state-of-the-art management practices. The Centre also develops cases focusing on business issues related to major initiatives and strategic plans of the Hong Kong SAR government and the central government of China, in particular Greater Bay Area and the Belt and Road developments.

China Europe International Business School

China Europe International Business School (CEIBS) was co-founded by the Chinese government and European Union (EU) in 1994, with Shanghai Jiao Tong University and the EFMD serving as its executive partners. CEIBS has campuses in Shanghai, Beijing, Shenzhen, Zurich in Switzerland, and Accra in Ghana.

As China’s only business school to originate from government-level collaboration, CEIBS is committed to educating responsible leaders versed in “China Depth, Global Breadth” in line with its motto of “Conscientiousness, Innovation and Excellence”. Leaders from the Chinese central government and the EU, respectively, have lauded CEIBS as “a cradle of excellent executives” and “a role model of EU-China co-operation”.

CEIBS offers MBA, Part-time MBA, Finance MBA, Global MiM (Switzerland), EMBA, Global EMBA, HEMBA, DBA (Switzerland), PhD, and Executive Education programmes (see Programmes Overview). CEIBS was one of the first business schools on the Chinese mainland to be accredited by both EQUIS and AACSB. CEIBS is currently ranked #2 in the world in the Financial Times ranking of EMBA programmes, having ranked in the top two for six consecutive years, and has been named #1 in Asia in their ranking of global MBA programmes for ten consecutive years.

Nanyang Business School (NBS), Nanyang Technological University, Singapore (NTU Singapore)

Nanyang Business School is a premier business school within NTU Singapore, a leading technological university. NBS positions itself at the intersection of business and technology, developing analytical and creative leaders for a fast-changing world. Its strengths include interdisciplinary innovation, cultural dexterity, sustainability, AI and analytics, FinTech, leadership, Asian business, and consumer insights.

Asian Business Case Centre (ABCC), Nanyang Business School

The Asian Business Case Centre aims to be a leading source of case studies and practice-based insights on business and social innovation in Asia, with a particular focus on ASEAN. Recognising the region’s strong emphasis on entrepreneurship and innovation, ABCC gives special attention to these themes and their influence across key business functions, including finance, logistics, marketing, human resource management, recruitment, strategy, accounting, and law.

Supporters

Singapore Management University (SMU)

Singapore Management University (SMU) is a premier university in Asia, internationally recognised for its world-class research, distinguished teaching and innovative approach to education. SMU sits at the intersection of management, social sciences and technology, preparing broad-based, creative and entrepreneurial leaders for a knowledge-based economy. Through highly interactive, collaborative and project-based learning, SMU connects academic knowledge with real-world challenges, while its research and partnerships generate global impact and strengthen connections between Asia and the world.

Centre for Case Learning Excellence (CCX), Singapore Management University

The Centre for Case Learning Excellence (CCX) works with SMU faculty members and industry partners to produce high-quality teaching cases focused largely on organisations operating in Asia. Drawing on original field research and first-hand insights from business leaders, its collection of more than 500 cases explores critical issues such as digital transformation, sustainable growth, and inclusion and diversity in the workplace. Combining rigorous research with compelling storytelling, CCX brings Asian business realities into classrooms worldwide. In the 2025 Financial Times Research Insights Ranking, SMU ranked sixth worldwide and first in Asia for case impact, while CCX cases and case writers received international recognition from organisations including EFMD, The Case Centre and the Financial Times.

The Case Centre

The Case Centre is the independent home of the case method and a registered charity. It is dedicated to advancing the case method worldwide, sharing knowledge, wisdom and experience to inspire and transform business education across the globe. The Centre holds and distributes the world’s largest and most diverse collection of management cases, articles, book chapters and teaching materials, including the collections of leading business schools across the globe. It also offers a wide variety of services, resources and activities to support the case community.

The Global Platform of China Cases

Operated by CEIBS Case Center, The Global Platform of China Cases (ChinaCases.Org) is a case library focused on unique management issues in the Chinese business context that adheres to international standards. By doing so, ChinaCases.Org aims to become the most influential China case library globally. After several years of construction, more than 2,000 cases are currently included, and the source of cases mainly comes from member universities of the "Shanghai MBA Case Development and Sharing Platform" and from international case competitions.

Ivey Publishing

Ivey Publishing is the leader in providing business case studies with a global perspective. With over 8,000 products in our own collection, Ivey Publishing adds more than 350 case studies each year. Virtually all Ivey cases have teaching notes. Clear, concise, and current, Ivey cases are lauded by the academic community as meeting the rigorous demands of management education by responding to the ever changing needs of business and society.